Hi, I’m Caitlin.

I never outgrew my runaway imagination and love of storytelling.

Practical applications in adulthood translate to roles helping impact-focused organizations apply content marketing strategies to power awareness, engagement, and product demand.
 

Or just skip to my portfolio 👇

WORK SAMPLES

Writing and Editing

Children’s Hospital Los Angeles

Sample Articles:

• “Meaningful Hope:” Elevidys Gene Therapy Helps Eliot Move With Ease

• The VR Technologist Will See You Now

• Childhood Leukemia Isn’t What It Used to Be. Latest Treatments, Breakthroughs, and Reasons to Hope

• From Cancer Patient to Cancer Nurse: Kate Lopez Gives Back to the Hospital That Cured Her

• Build Your Self-Care Toolkit: Coping Strategies for Parents and Kids During a Crisis

• A ‘Pacemaker’ for the Brain? What to Know About Thalamic Responsive Neurostimulation for Epilepsy

Agency content strategy

s2s PR

In-house digital marketing

MATTER Health

Digital marketing consulting

Coast + Vine

Key activities:

• Conducted brand audit and solidified brand messaging

• Built a simple, online ordering-enabled Wix website that could be easily updated by owner

• Leveraged SEO to boost reach of all digital presences including website, Google business profile, Yelp, etc

• Developed a library of photography

• Crafted weekly social media content

Educational content design

NOAA Fisheries / Poseidon Fisheries Management

Key activities:

Distilled Poseidon’s educational fisheries management guide into a collection of visual resources to be distributed by NOAA Fisheries to community fishers throughout American Samoa and Guam.

• Infographic

• Trifold brochure

• Slide deck