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Collaborated with Snohomish County Office of Recovery & Resilience and Washington State University to develop brand voice, content, and copy for a website highlighting The Sustainable Aviation Fuels (SAF) Research & Development Center. The SAF Center is a first-of-its-kind global initiative focused on reducing the economy’s dependence on carbon-based fuels by accelerating SAF adoption.

Oversaw brand and executive leadership content strategy and execution for 12+ startups across life sciences, digital health, climate tech, and edtech

Channels included: Instagram, Facebook, LinkedIn, Twitter, and YouTube

Beyond Your Parents’ Bud: A Cannabis Science Insider Breaks Down the Top 3 Factors to Uplevel Your Entire Experience [Benzinga]

How Better Cannabis Genetics Boost Bottom Lines, Protect the Planet [MJBiz Daily]

10 Years of Digital Transformation [CloudPWR blog]

When to launch PR [+ what to do when business is slow]

Want Brand Growth on LinkedIn? A Personal LinkedIn Strategy May Do the Trick [s2s PR]

3 Smart Ways to Face the De-Evolution of Twitter [s2s PR]

In 2021, more than 22 percent of qualified startup leads came through MATTER’s website.

Copywriting and content design for:

• startup and corporate sales pages

• 2020 Year in Review

• Four cash management strategies for startups during a crisis

• Aon, Boeing and Livongo share innovation strategies for self-insured employers

• In the COVID-19 era, this startup wants users to feel relief

• Tales from the Trenches with Matt Omernick, Akili Interactive

• Defining Health Equity with Dr. Allison Arwady, Public Health Commissioner of Chicago

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